In this inaugural issue some of the leading researchers in digital social research reflect upon the characteristics, directions, opportunities and challenges of their field. It tells of both past experiences, current issues and future paths. For the journal, this issue represents both a mission statement and an attempt at conceptualisation – delineating the field in which the journal will exist and expressing its role within this field. The impressive range of contributions and contributors reflects the wide scope of the journal and we hope it will inspire others to engage in a creative dialogue about the field and its implications.