Abstract

This paper interrogates the posthuman potential of sextech aimed at heterosexual men, positing that advertising and design of products with digital femininities emphasise the possibility for emotional interaction. This work firstly applies pressure to the monolithic conceptualisation of ‘sex robots’, that impedes rigorously appraising existing sextech constructions. Applying posthuman theory to sextech, particularly critical posthumanism and the formative work of Donna Haraway, affords this investigation the theoretical rigour to reflect on the potential for emotional interaction with digital feminised others. Through digital media analysis, this paper explores three gendered-female technologies: Azuma Hikari, (2020); the RealdollX Application (2020) and VirtualMate (2020) alongside their concomitant promotional material. This research illustrates that the complex convergence of interactive technologies, digital feminities and emotive advertising suggests a shift into posthuman sextech – where digital feminities are designed and advertised as capable of providing erotic and emotive interaction.